Head of Marketing | The Daily Star
Winner of South Asia Digital Media Awards 2017 by Google and Wanifra, “South Asian Business Excellence award by HRD Congress and The Most Influential global marketers by World Marketing Congress, Tajdin is a bold but a thoughtful leader who has brought a vision of change, far broader than ” a tweak here and a tweak there”. Currently working as “Head of Marketing” in The Daily Star, the leading English daily of the country. He is a passionate, creative and result driven leader with strong understanding of Business strategy and transformation. He has revamped the business model of The Daily Star and created alternative channels to ensure business growth. He has recently launched Messenger BoT, kind of first for a media house in South Asia and this achievement has been highlighted in INMA, the International News Media Association and GXpress, an Australia based technology newspaper. He has also been invited to Chennai, Mumbai and Bali as a speaker to present different case studies on Artificial Intelligence based digital product and content marketing along with BBC UK and other renowned brands.
He has also worked for flagship brands like BAT, Chevron, Robi Axiata ltd and DHL Express ltd.
He represented The Daily Star in World News Congress in Washington DC and Digital Media Congress in Hong Kong. Apart from that he attended number of training programs and workshops in Germany, Switzerland, Singapore, Bangkok and Srilanka. Tajdin is also a successful Google Squared (The digital marketing leadership course developed with Google) online graduate. He is also passionate about writing articles on his blog (www.tajdinhassan.com) and sharing those on various social networking sites. He has done his executive MBA from IBA and currently he is also the President of Alumni Association of Brac University. He is also in the advisory board of Torun Digital, a platform for the millennials.